Ever since Montgomery Ward introduced the first mail order catalog in
1872, consumers have enjoyed the option of shopping right from their
homes. Following Montgomery Ward's lead, John Wanamaker, Rowland
Macy, and Sears Watch Company also issued their own mail order catalogs,
beginning a trend that has lasted until today. Some of these early
mail order catalogs developed into well-designed publications offering a
broad spectrum of home decor, apparel, and gifts.
The reasons why the mail order catalog continues to be so popular among
consumers is no mystery. Mail order catalogs make it easy to shop
for just about anything. No more running from store to store looking
for the perfect rug, sweater, or gift. Today you can find whatever
you need, down to the last detail, from the comfort of your living room.
Almost all of today's gift catalogs include descriptions and photos, so
the consumer can see what the product looks like before ordering.
Ordering can usually be done by phone, via a form included in the catalog,
or on the Internet. Consumers generally have several different
shipping options to choose from; once the order is placed, they can just
relax and wait for the item to be delivered to their doorstep.
How does one arrange to receive gift catalogs? If you have a credit
card account at a store such as Macy's or Sears, catalogs will be sent to
you regularly. A quick phone call to the company will get
you on their mailing list.
As the Internet becomes more widely used, more and more gift catalogs can
be found in digital form, allowing Internet users from all over the globe
to access their content and order products online. Here on our site,
GiftCatalogs.us, you will find a selection of online catalogs that offer
a wide array of gift merchandise.
The gift and home industry's non-profit trade association
strives to help and encourage vendors, sales agencies, retailers, and
industry affiliates to work together. The GHTA is a place for
members to connect, contribute, and learn. www.GiftAndHome.org